E1x Academy

The Overview

E1x Academy is a Nigerian professional training institution helping people build practical skills in IT, accounting, and professional development. When I joined the team, they had the courses, the instructors, and the vision. What they needed was a stronger online presence and a smarter way to turn attention into enrolments. That became my job.

What I met

The social media accounts existed but weren't doing much work, in addition previous handlers had complicated the setup, and this lead to some restrictions on the Ad account. There was no email list, no real paid ad strategy, no structured way to manage leads, and the content wasn't quite speaking to the people E1x was trying to reach. I spent time understanding the audience first, because you can't write for people you don't understand.

What I Did

I started by building the marketing structure from scratch. Before any campaign could work properly, the foundation had to be solid. That meant setting up systems, creating a spreadsheet database to track and manage leads across the pipeline, and giving the sales team a clear, organised process to work from. Once that was in place, everything else could move faster and smarter.

On social media, I revamped the existing Instagram presence and grew the following from about 1,000+ to over 3,000+. I also set up E1x's LinkedIn from scratch and grew it to around 600 followers in roughly two months. I also had to untangle the Ad situation first before a single naira could be spent on campaigns. Once I got the account back in good standing, I rebuilt the paid strategy properly.

On the email side, I built the newsletter infrastructure, grew the list to overv2,500 subscribers, and maintained an open rate that consistently sat above the industry average. Every email was intentional, written to nurture, inform, and move people closer to making a decision. One of the things I'm most proud of from this role was creating "Evelyn from E1x," a brand persona with a distinct tone and voice designed to make the emails feel personal rather than corporate. It worked. Open rates went up and people started replying to campaigns, which is one of the clearest signs that an audience is actually engaged.

I ran paid ad campaigns across different objectives, from awareness to conversions, and they delivered. The campaigns generated thousands of leads that the sales team converted into paying customers. Having the lead database in place meant nothing fell through the cracks and the sales team always knew exactly where each prospect stood.

Beyond the day to day, I also led the content and copy direction for targeted initiatives that put E1x in front of new audiences at the right moments. For the 2024 Women's History Month scholarship, I shaped the messaging to make it feel meaningful and not just promotional. For the NYSC camp initiative, I crafted content that spoke directly to young corps members about building skills that would make them genuinely valuable in the job market. Both campaigns connected with their audiences and delivered real results.

I also managed the community across platforms, responded to enquiries, built relationships, and made sure prospective students felt seen before they ever signed up. I led a small sales and marketing team, contributed copy for the website refresh, and stayed involved across the full marketing lifecycle from first impression to final conversion.

What I Learned

My time at E1x Academy taught me that good marketing in the education space is really about trust. People are investing their time and money into a course, and they need to believe it will change something for them. Every piece of content, every email, every ad had to carry that weight. But I also learned that results only happen when the systems behind the scenes are just as strong as the campaigns themselves.

Proof of Work